About IIFA

The International Indian Film Academy is a first-of-its-kind effort to promote Indian Cinema globally, thus reaching out to millions of its fans. This pioneering effort is spearheaded by Wizcraft International Entertainment Pvt. Ltd., India’s first and premier event management and entertainment agency.

It’s the celebration of Indian Cinema. The International Indian Film Academy. Propelling Indian Cinema to glorious pinnacles beyond Indian shores.

As global cinema rapidly emerges, a prominent place for Indian Cinema is reserved. IIFA constantly endeavours to showcase to the world the wealth of talent Indian Cinema has to offer.

The IIFA Weekend and Awards is a celebration of Indian Cinema consisting of fun-filled activities that brings the fans close to their favorite stars. The highlight of the Weekend is the IIFA Awards Ceremony that honours the best of Indian cinema. Fans of Indian cinema from all over the world converge to celebrate Indian cinema, whereas millions worldwide catch the telecast from the comforts of their home.

On its journey of celebrating Indian Cinema across the world, IIFA spreads the magic of Indian cinema to various exotic locales around the world. Starting with the Millennium Dome, London, IIFA has traveled through Sun City, Malaysia, Johannesburg, Singapore, Amsterdam & Dubai, & in 2007, comes to you from Yorkshire.

Wherever IIFA has left its mark, it has promoted the business of Indian Cinema and provided it an impetus.